Starting A Photography Business

Taking up photography as a profession can be as daunting as interesting. When you started clicking on the camera you just did it as a passion and never thought that one day you would love to make it your profession as well. Now, when you have decided lets understand some points that may help us to set up our business in a smooth manner.

The first point to know about a photography business is that you don’t need any kinds of license to become a professional photographer license and start the business. This is a very common myth which many of us may have but this is not true. The only point that we should keep in mind in this aspect is that if we are making money which falls with the tax ambit under tax laws we should ensure that we are paying up the taxes. We should understand that there is nothing wrong in having photography as a business while we have another source of income. You need to have genuine receipts associated with your business. If as a business expense you are showing trips to the French Riviera for deductions and your income statements are all from your home region then you might be in for a round of questioning from the tax people. Hence you need to be very careful when you are showing your income and expenditure statements related to your business.

If you find that your business has really taken off well and giving you a steady income streams its time that you have your business incorporated. Thus you establish your business as a legal entity with proper documentation and pay taxes according to the required rules. There are also other points that you need to take a decision as to what type of business do you want your business to be. In other words do you want the business as a sole proprietorship or do you want it as one of the different kinds of corporations.

You need to understand that a business can be set-up in many ways and there is no single way in setting up a business. There are pros and cons of each of business type and it is strongly suggested that you take the help of a professional before you decide on which would be the most suitable one for you. There are issues which may be related to inheritance of the business at a later stage which we may not have an idea while starting but a professional can throw light on these aspects.

There is also a requirement to get a business license. The law has it that any kind of business which has a customer walk-in for a product or service requires a business license. Online businesses generally do not require licenses but if you have a photography studio set-up it is suggested that you acquire a business license from the state.

We have tried to elaborate a few important pointers required to start off your photography business. We suggest you take the help of a professional before you start. A right start for any kind of business helps you go a long way without any legal or administrative hassles.

Fashion Photography

Are you someone who likes to mingle with celebrities? Do you like to take their photographs as well? If the above is true then fashion photography can be your career path. As a fashion photographer, you will be taking pictures of models and celebrities and portraits. To be successful in this kind of photography, you need to have a keen sense of marketing. You should be able to sell a pose, a face and even a feeling. We are talking about a very competitive world where it is not going to be easy to get noticed because most of the magazines and agencies prefer working with photographers with reputation or who can deliver the best shot.

This doesn’t mean that you should not aspire to be a fashion photographer. It means that you will have to work harder to get your work published, recognized and accepted. It is always a good idea to start by getting some exposure through working in small agencies and work with lesser known models and then slowly create a portfolio that can always be enhanced. You will have to create a reputation of being a professional and creative shooter and this is one of the key factors. As a fashion photographer, you should know about studio lighting, design setting and shooting in a controlled environment. You may have to get involved in direction and work with your crew to help them with lights, make-up and backgrounds. This needs you to be aware as a person and knowledgeable as a photographer.

Working with models can be quite a challenging job and the most important part lies in setting the mood for your models. You can overcome this obstacle through effective communication and patience. So in a nutshell, fashion photography is not just about photography but also requires you to be able to interact and communicate with people.

The basic skills of photography are all the same. You need to have knowledge and should be able to understand camera operation, composition, lighting, darkroom procedures, and the properties of different types of camera films. As a photographer, you will have to use different combinations of cameras, films, lenses, filters, and lighting to produce an effect, and a final picture. Different types of photography like nature, wildlife, wedding, portrait and fashion have their specific requirements and understanding of the subject.

In fashion photography, the subject usually is a model. The position of the camera is important for shooting a good picture. If you are planning to shoot a full body photo of any model, then the shot needs to be taken from a relatively low camera height, which should not exceed the photographer’s hips. The ever popular head shot or head and shoulders portrait has to be taken from slightly above the eye level of the model. This height will bring out well defined facial features but if you don’t maintain the right level then your photograph will have a distorted view. But the best pictures can be taken if you shoot from below eye level and that is how most world leaders are photographed. This level will make your subject look taller and dominant.

Learn How To Develop Your Technical Skills In Nature Photography

Photography is the art of creating a special medium beyond your self-expression. It requires good taste, good sense of appreciation and technical skills in capturing the subjects. Many believe that they can profit in this chosen field as long as they develop their technical skills and knowledge in becoming a talented professional photographer.

Nature photography has always been inspiring and exciting. It thrills every photographer with its mystery and the beauty of wildlife.

One of the most amusing subjects for nature photographers are the birds.

Bird behavior has had great impact on pictures. Birds attract many photographers with their mastery of flight and their distinct diversity in nature.

Here are some guides that will help you focus on improving your skill in capturing images on these magnificent creatures of nature.

1. You need to know what interests your mind. You have to know your topics so that you will not be confused. You should learn more about birds by investing on a good birding guide. This will help you know more about their behavior, breeding season, and bird eating habits.

2. You should always keep your subjects well being in mind. Avoid those instances that create stress on your images. If the bird is not in its natural behavioral characteristic, you should leave the bird alone and allow the bird to recover first from its stress.

It can also be a sign that the bird might be nesting eggs somewhere near the site and that is why it portrays a predator luring” behavior.

3. You should make your vehicle as your just like your camera an accessory. In some areas, you may see birds more adapted to vehicles and consider your vehicle less harmless than a person positioned on his tripod trying to take a good shot. You should learn how to be patient in finding the right place where the birds can accept the presence of your vehicle.

4. You may use fast shutter speeds cameras. This device is good in taking great bird images. Most birds are fast and can disappear quickly in the air. You may need a 1/500 second shuttering speed. This can capture sudden movements and flights.

As a nature photographer, you should maximize your surroundings. A good place for you to start your hobby in nature photography especially with birds is in your own backyard.

You can then practice the art and techniques of capturing great shots and wonderful images that nature has to offer.

Techniques In Photography

Like all fields, photography, professional photography at that, is not as easy as one may think. In fact, it is actually quite hard to produce photographs that will grab one’s attention in an instant. Here are some tips that can get you started.

Simplicity

In composing photos, one must remember that the fewer objects there are, the better. Simplicity is good in photographs as there should be few distractions from the main subject. Cluttering the photo with so many elements will only For instance, it is not good to take photos of a crowd without a main focal point for instance a building, a colorful object or an image that you can focus your into.

It is necessary to find a point of interest and then do your best to highlight it or emphasize it by using the other techniques that will be mentioned later in the article.

To practice on your composition, you should study advertising photos in newspapers. You should also scan magazines for photos or visit photo exhibits.

Contrast

Another technique that one must learn is contrast, as this makes for a great and interesting photo. For instance, a colorful subject will shine more when placed in a dark background. The same goes with for instance an African American with dark skin set against a backdrop of colorful textiles. Another example is pairing up a small and a large object. By using contrast, you are not only highlighting one but two focal points, which will draw the eye into the photo.

Balance

Generally, imbalance or any asymmetric element in the photo will be able to make the articles more interesting. This means that placing the subject off center is vastly more preferable than putting it on the center. This is actually contrary to what most people think that subjects should be in dead center.

Framing

Another technique in photography is the framing. This is when you use an element in your composition to stand as a frame for the main subject. For instance, a branch of a tree serving as a frame to a couple of lovers sitting underneath it is better than just a shot of tree with the lovers under it. This will emphasize the subject better. One thing that photographers must remember though with framing is that the subject must be the sharper element. Focusing on the frame rather than the subject will only distract the eye from your focal point.

Ways To Contribute To A Photography Forum

If you like photography and are not a member of a forum you may want to look into joining today. There are many ways that you can benefit from a photography forum. And at the same time, there are also several different ways that you can contribute your knowledge. Listed below are four ways that you may want to contribute to a photography forum. They may not all fit your situation, but all in all you should be able to join in on the fun.

1. On a photography forum you can contribute by simply helping other people out with questions. For instance, if you are a digital photography expert go onto the forum and answer any questions that you have knowledge about. You may even want to take this a step further and offer your assistance to anybody that has questions in your range of knowledge.

2. You can ask your own questions on a photography forum. This is a great way to stir up conversation, and get people involved. Not to mention the fact that you can learn a lot by simply asking questions.

3. Not every photography forum allows you to post pictures, but the majority of them do. If you have any pictures available, post them for the other members to see. This may give them inspiration while also allowing you to gather tips on what you can do better. Sharing your photography with the world is a great thing.

4. Search for a photography forum that offers a photo contest. This way you can share your photos with the world, while also giving yourself a chance to win a great prize. This can be tons of fun even if you do not end up with the grand prize.

There are many ways that you can contribute to a photography forum. It does not matter if you are a professional photographer or an amateur. When you contribute to a photography forum you will be advancing the industry while also helping other people out.

Get started today. Anything that you can contribute will be welcomed with open arms at a photography forum.

Photography Marketing Ideas For Photographers, 10 Low Cost Ideas

arketing your photography studio does not have to be expensive. I’ve used hundreds of low cost marketing strategies over the last twenty five years and managed to build my photography studio to the point where I am one the busiest and most successful studios in my city. Here’s a few tips for you:

1. Create a photo display. A photography display can be as simple as displaying a few small portraits at a store and offering some free information about your studio or more elaborate set ups with framed wall samples. You can even create large temporary displays in malls or at events such as trade shows.

The important thing is how it looks. You will attract a lot of attention with some great images, especially from woman, who happen to be your target market. Displays will help you create a lot of business if you play your cards right. Have a great selection of images, be presentable yet never pushy, have a system for collecting names and address’s from those wanting more information by simply asking or offering a draw prize, and keep in touch with all those prospects. It’s the beginning of a potential long term and lucrative relationship.

2. Have a free giveaway. Offer a time limited in studio session and small reprint. Tell them there is no obligation for further purchase, and mean it. You will make some sales anyways and you will acquire many long term clients if you do a good job for them.

Some will only grab the freebie, but the odds are very good that you will upsell without being sneaky or pushy. Especially if you are professional and create some great images. Do this at mall displays, banks, schools or offer it to a list of clients from a non-competitive business in your town or city. Freebies are the best way to get your studio busy, start making sales and most of all for getting tons of exposure.

3. Reward referrals. Make a policy to reward anyone who brings you referrals. When a client brings in a propective client, give them a gift of appreciation, such as a coupon worth reprints dollars at your studio, frames, or to a local spa or restaurant. As an added incentive, give a small gift to the new client as well.

4. Create a tie-in with another business. Contact a local business and offer to exchange coupons. For example, your client receives coupons from a local restaurant, hair salon, spa, or wherever your typical prospect would shop. A great place to start is with clients of yours who already own their own businesses.

5. Make your reception or waiting room prospect and sales friendly”. Whenever you create a family portrait or are shooting a wedding there are often people waiting in your reception area. Offer them snacks or something to drink. Make sure your place looks great and smells nice. Make it comfortable.
Use this time to increase your upcoming sales presentation by explaining some of the items such as wall portraits and other packages and services. Answer objections that you know will be coming up later during the sale presentation with a consultive approach and people will not only trust you more but will likely make the sale easier for you and even buy more. This is also a great time to collect names. These people are somehow associated with you and at this point make excellent prospects.

6. Make copies of news articles about yourself and your studio. Hang them on the walls or pass them out. Past publicity is better than any advertising or promotional literature you can create. Give copies of positive articles to everyone who comes in for information.

7. Raise money for charity. Not only do you help a good cause, you get plenty of free, positive publicity and exposure. Hold a contest, offer some photography classes, give out free booklets- that you can easily write yourself and print for pennies by having them photocopied- think up your own exciting charity event.

8. Submit press releases to the local newspapers about a noteworthy event at your studio or a human interest story. Did you win a photography contest? Is there and article on photography that relates to local sites in your area or has to do with the seasons? Make your release interesting to the readers, never self-serving and you will get press coverage.

9. Give a free photography seminar or presentation at your studio. Invite members of the public and clients family members to be a part. A seminar gives them the chance to see your studio and your work. Offer something timely to do with how to create great photographs with digital cameras or offer a slide show from some of your more exotic travels. You could create an exhibition highlighting your work. Don’t forget to invite the local newspaper.

10. Leave your business cards everywhere. Whenever you are at a restaurant, leave a nice tip and your card. Drop a stack off at the local jewellry store. Make sure card is loaded with your best samples and print on both sides to maximize the space for your sales message.

Attract More Customers With Advertising And Product Photography That Grabs Attention

If your company has products to sell, it is vital that you get your advertising and product photography absolutely right. The major purpose of advertising is to arouse the consumer’s desire to own any given product. Advertising photography is used to stimulate these desires to result in an actual purchase. Product photography can be less alluring but still needs to make the item look good.

The photography of your products could be what your potential customer sees first, either on your website or in a catalogue or brochure. It is therefore very important to have quality shots of your items. Poorly lit or out-of-focus advertising photography will not help sell your products. For website sales particularly, customers prefer to see what they are buying or enquiring about, so make sure that your advertising and product photography makes the most of your product to ensure your sale.

To find out how to get the most from your company’s advertising and product photography, call us now on 0117 929 9150 or send us an email.

Invest in professional advertising and product photography for the best results
It is always advisable to get pictures done by a professional photographer with proper studio lights and cameras. A professional will also have technical knowledge and experience of what will work best for you and your product photography. For example if you are selling clothes, you may want a location shoot. But if you are selling power tools, a studio shoot would probably work best. Similarly, the demands of different media vary – photography for the web has its own rules.

At Deckchair we have an in-house advertising and product photographer and studio facilities. We will use our experience and creative expertise to produce stunning advertising and product photography for your catalogues, brochures, mailers, PR, exhibition graphics or website. We can do straight pack shots or take a more creative route. Our photographer will work closely with the creative director to ensure that the overall design is powerful and captures the very essence of your business. We also have many connections with local PR, press and fashion photographers with whom we work closely on projects.

Find Out Why Attending Photography Classes Is Important

Are you going to take up photography as a profession or hobby? You should definitely consider attending a photography course. Many colleges, photography schools and studios offer their services in making you a better photographer. Online photography classes are also available. This article briefly discusses typical photography classes as well as their advantages.

Learning Photography

Nowadays, it is possible to learn photography and to become a professional photographer whoever you are and wherever you live. You can attend either online or conventional photography classes.

In the first case, you will receive lessons in a form of computer documents or applications. Although these lessons may be rich and informative, they surely can’t replace classic photography school with its darkroom and workshop. However, in certain situations online courses may be a good alternative.

Education in conventional photography school is the most common way of professional studying photography. Usually the lesson represents a lecture, during which students are taught by instructor. Besides that, students participate in practical lessons that may be taken indoors (studio, laboratory) or outdoors. As soon as lecture and practice time is over, students have to pass some kind of a test or exam. Finally, the students graduate in professional photographers.

In order to attend professional photography classes, you should typically have a High School diploma as well as necessary equipment, which includes a manual control camera and supplies. No special photography knowledge is required. Some schools may offer course for children.

Common Photography Classes

A typical class includes about 20 hours, half of which is spent in photography studio, laboratory or darkroom. Here is the list of photography classes included in the most part of professional programs.

Photography basics: covers basic thing like cameras, camera handling, film types, lenses, exposure mechanism, and depth of field.

Traditional darkroom: teaches film developing, contact sheets as well as various printing techniques for the darkroom.

Composition and creative elements: covers depth of field, classic composition rules such as the rule of thirds, and other creative and compositional elements.

Color photography: studies the basics of color photography, like color film characteristics, color as seen and photographed, white balancing, working with professional color laboratories, and the psychological and aesthetics aspects of color photography.

Studio lighting: studies studio lighting systems as well as how to work with various light sources.

Portraiture: the study of traditional portrait styles, light ratios, posing the subject, and advanced portraiture techniques.

Less common photography classes cover digital photography, photojournalism, fashion photography, portfolio production and so on.