Photography Business, Understanding The Marketing Budget Process

According to a recent survey, the answer is no. Up to 42% of companies surveyed stated they were budgeting less than 5% of revenue for their annual marketing strategies. And less than 30% were spending an adequate amount on marketing for their growth potential.

That’s not a good sign for photography businesses that intend to grow to a successful size. In fact, without a sufficient budget, your business will never make your marks, and will eventually fade from existence.

With that in mind, its time to take charge of your marketing strategy, and structure it for success in the coming year. Once you have goals and strategies in place, you’ll be much better prepared to budget a realistic figure.

Take a look at these three approaches to producing a usable marketing plan that fits within your budgetary means.

1. Start with the end in mind. What dollar amount do you wish to make in the coming year? Once you have a realistic number in mind, use that to determine your marketing commitment level.

The average growing company typically will spend around 10 percent of their total revenue on marketing, with very aggressive companies moving towards the 15-20 percent level. Calculating your marketing costs is a simple matter of taking your desired revenue level multiplied by the marketing percentage you wish to apply. For example, if you expect to make $100,000 in the coming year, and you wish to take an aggressive approach to marketing, you may choose to spend 15 percent, or $15,000, of your budget on marketing costs.

2. Create your campaign calendar for the year, and realistically budget for each campaign. This approach can benefit you in a number of ways. Unlike the first approach, it provides you with an exact list of campaigns you will be offering in your studio, and put together a yearlong plan that will be easy to follow.

To get started, create your yearlong calendar of campaigns. Look at the specific activities you are planning to launch, and calculate the expected income and costs associated with each activity. Determine what type of marketing you will do with each campaign, and estimate appropriately.

3. Use this year’s numbers, and project the growth expected for the coming year.

Depending on how successful your studio was this year, you may wish to use this year’s numbers to project next years budget. This works well if you already have a high level of success, and you anticipate doing about the same level of business in the coming year. Let’s say your total revenue for this year is $100,000, and you project a 20 percent growth rate for the coming year. Your projected revenue for the coming year is expected to be at $120,000. For a 10 to 15 percent marketing budget, you can expect to spend anywhere from $12,000 to $18,000 in the coming year on marketing.

The key to each of these strategies is to give you an idea of the total marketing expenses you can expect to pay to achieve the level of success you are planning for. It can also provide you with guidelines when making decisions as to they types of marketing you’re looking for. You may be able to easily rule out more expensive forms of marketing right away just by knowing your yearly budget marks ahead of time.

As a creative business owner, you may dread the budgetary process. But with a solid plan in place, your business will run much more effectively in the coming year. You and your business will thank you for it.

Modern Photography And It’s Popularity In Growth

After the invention of the camera and the growth in popularity of photography, it is only natural that mass production as well as dissemination of photo prints will follow.

Becasue of photography, personal as well as public history, time, and the perception of man himself has notably changed. The idea of privacy became altered as more and more well known public figures and that of the common man were recorded.

Photographs became the unchallenged proof of any experience, event, and even a state of being.

Photography as an art
Certifying photography as an art form was a hard thing to undertake during its early stages. It was challenged by artists as well as critics and focused on both the chemical and mechanical facets of photography. They considered photography as a craft and nothing more.

Taking away the restrictions
When musuems and art schools finally opened up themselves to photography, the resulting trend was carried up to the present.

Photographers began to set themselves free from the strict impositions made by the norms of the straight aesthetic mode as well as the documentary modes as forms of expressing their individuality.

By the 1960’s photography became a major force in visual arts. This art form has been combined with other types of expression including computer imaging as well as mixed media.

Practical applications of photography
Photography has many practical applications. It has evolved to become a vital tool used in diverse fields like education, medicine, military activities, and commerce. Science has greatly benefited from photography, including aerial mapping of areas, geology, surveying, archeology, meterology, and anthropology just to name a few.

The digital age
With the onset of the 21st century, images can be manipulated and altered in so many ways with the help of digital imaging and computer utilizing techniques. Digital photography started a change in photographic techniques and its nature.

The conventional method of photography involved the passing of light into a lens then to an emulsifying agent or digital photography, where color filters as well as sensors are used to create an image.

There are two kinds of techniques used in digital photography.
The first one involves the use of 3 layers of filters. Each one only allows one color like green, another red, and the last one, blue.

These are some of the notable things with regards to modern photography. Photography has been present for more than a hundred years and yet more and more innovations are taking place. Looking at it, one can surmise that more things are yet to come in the world of modern photography.

The Magic Of Art Photography

One of the most emotional components of photography is the study of art photography. People naturally love or despise a photograph much as they love or despise a particular painting or sculpture. Art photography has the ability to move viewers past just looking at an object or image to seeing an emotion, a passion or a concept that stirs the thoughts as well as the feelings within an individual.

What is it about art photography that moves people and invokes emotional responses? Often viewers themselves cannot determine exactly what causes this extreme response within themselves when presented with an image. Some of the most famous art photographers such as Ansel Adams, Anne Geddes or Dorthea Lange all had a specific topic or theme they photographed, often representing the images in ways that were not typical of how they would normally be viewed.

The following artists have all contributed to the development of art photography by using themes in their photography:

* Anne Geddes famous for her many pictures of babies, this art photographer is one of the most well-known modern photographers. Her works are often featured on cards, calendars and books.

* Dorthea Lange best known for her amazing and haunting photographs of the depression, Dorthea Lange also did some photographs capturing the internment of the Japanese-Americans after the bombing of Pearl Harbor. Due to the sensitive nature and political climate of the time, many of these photographs were not released until 1972.

* Ansel Adams amazing and breathtaking photographs, usually in black and white, of nature at its finest. Ansel Adams used his camera to show the world the beauty of National Parks such as Yosemite.

* Galen Rowell famous adventure photographer that has captured wildlife and nature from around the world. His photographs range from the wildlife and terrain of Africa through to the Antarctic.

* Henri Cartier-Bresson these strikingly moving photographs of people of all ages are very thought provoking. While some of the subjects of the photographs such as Truman Capote and John Houston are well known, many of the photographs are of everyday people with no special fame or renown.

* Jim Brandenburg this artist features very close up and detailed photographs of wolves in nature. Brandenburg often spent literally hours waiting in extreme conditions for just the right angle and shot.

All art photography is a combination of luck and technical discipline. Being able to wait for just the right light, expression or movement to capture what the photographer is trying to explore is both an art and a science. Those art photographers that have become famous for their talent and training have spent years developing techniques and styles that make their pictures truly unique. Learning art photography is a wonderful way to capture images to save for future generations.

Digital Photography Tutorial The Basics

In the print media, pictures are used to break the monotony of a news page. Illustrations may be used as page decoration. If its only purpose is to create a favorable impression for the reader, it’s a valid function. After all, according to J.W. Click and Russel N. Baird’s book, Magazine Editing and Production,” people hang paintings and photos on their walls for aesthetic reasons only.

Given that concept, one can surmise that photography is, indeed, a work of art captured in technicalities and presented in an exceptional manner.

The total impression on the subject will always depend on the way the photographer wants to present his or her subject matter.

For this reason, special classes in photography provided for those who wish to perfect their skills as far as photography is concerned. However, there are some basic tips that every budding photographer must know in order to succeed in this kind of endeavor.

Here is a list of some of the important pointers that every photographer should know:

1. Get ready

The key to good shots is to have all of your necessary materials ready. One of the basic skills needed in photography is the point and shoot.

However, you can’t do this if you lack the materials that you need such as extra batteries (in case you run out of battery supplies), a tripod (for a steady footing), and other devices like the lenses that would aid your ability to incorporate the point and shoot skill.

Besides, you would not want to be wasting your time rummaging through your bag to find those additional lenses just to get a close up shot of your subject. Aside from time-consuming, your subject might lose interest or if it is a moving object, it might not stay longer than you have expected.

2. Be steady with your camera

One of the main reasons why pictures may come out blurred is the fact that some photographers can’t get a steady hand on their cameras.

It would be better to avoid shaking your camera. If you really can’t avoid these, it would better to use a tripod or inserting your elbows to your sides so that you get a stable grip.

3. Focus on your subject

By attending some photography classes, you should be able to learn how to get the best angles to capture your subject. Just keep in mind to focus on your subject and not on anything else.

These are just some of basic tips that you will learn in a photography class. Just keep them in mind and you are on your way to your best shot.

5 Tips To Help You Master Digital Photography

Have you already mastered the art of taking photos without ‘red-eye’ syndrome? Are there some pictures that you know you should have turned out a lot better than they did? It happens to all of us even the expert photographers.

Here are five tips to help you move from beginner to master of digital photography, whether you’re using your cell phone or a point-and-shoot camera to snap shots.

Compose Carefully

One of the most basic digital photography tips is to pay attention to what’s in the frame of the viewfinder. Fill the frame. Nothing but blue sky, for instance, behind a single subject throws off the proportions of the photo and decreases interest. You can also turn the camera sideways to see if a vertical photo might have more impact than a horizontal shot of the same subject.

You can also try positioning your subject off to the side, rather than in the center of the photograph.

Take Great Close up Photos

Your digital camera has a macro mode” think of it as a super magnifying glass. An extreme close up of something like flower petals can bring out textures that you never knew existed, and will add excitement to your photos. Play with this feature, you will find dozens of ways to use it to enhance your pictures.

Buy a Tripod

Digital cameras are prone to blurry photographs if your hands shake even a little bit. Several companies manufacture light, portable, inexpensive versions. Digital photography tips like this can save you hours of frustration and preserve otherwise perfect shots.

Get Active

Take your shot from the top of a teeter-totter, off the side of the boat, or standing on your head. Thinking outside the box can really pay off in unexpected ways. You will truly get once in a lifetime shots by adding a bit of creativity to your thinking.

Take a Class

Are you still hungry for digital photography tips? There’s nothing like practice to improve your photography except practice plus experience gained by learning from a pro. You can find photography classes online, at your local recreation centers, and community colleges.

Becoming an expert at digital photography takes time; you won’t become a professional photographer in your first week. Just keep trying new methods each time you use your camera, and before long, your friends and family will be admiring your newfound skills.

How To Make Money With Photography

There are many ways to make money online with photography, but a popular and fairly new way is through Micro Stock Photography websites.

Micro stock photography is simply stock photography that’s sold at deep discounts. Clients are able to license stock photos for just $1 or $2, and photographers earn money each time a client chooses one of their photos.

Micro stock photography is considered to be still in it’s infancy, and some people feel it’s wrong to sell photography at such low prices. Particularly since many professional photographers invest a lot of time and money on equipment, learning, and photo shoots.

For the beginning photographer though, micro stock agencies can be ideal places to start. Since entry requirements are not overly restrictive, many hobby photographers with inexpensive cameras have already started making a nice second income from their pictures.

How Does It Work?
The process of making money from your photography through micro stock agencies is fairly simple.

1. Research popular micro stock photography agencies online. There are quite a few of them, but you’ll want to start with just one or two until you get the hang of things.

2. Choose your absolute best pictures to submit. Some agencies require you to submit 10 pictures for review when you apply for an account with them, while others only require three the first time. Most don’t have minimum requirements though, and you can start by submitting just one.

3. Your pictures will be reviewed by humans, and accepted or rejected into the micro stock site. If they’re accepted, they’ll be available for clients to “buy”.

Technically they’re not fully buying your pictures though. They’re simply licensing the pictures for specific use. Usually micro stock photography is used in websites, though sometimes it’s used in advertisements, brochures and other marketing materials. The photographer always retains full copyrights to their photos though, and is normally able to sell the same photos over and over again to additional clients.

And this is the beauty of stock photography. Once you’ve taken a great picture and had it accepted into a stock photography portfolio, that one picture can continue earning you money month after month… sometimes year after year.

Most micro stock agencies pay $0.20 – $0.50 per picture license, or download. This may not seem like much, however a good photographer with several hundred pictures for sale could make a nice second income over time, because it all adds up!

There’s a lot more to the stock photography business, which we don’t have room to cover in just one article. You’ll find expanded details about making money with stock photography in the article noted below though.

Differences Between Digital And Film Photography

Photography is a way of life for some and at least a part of life for everyone else. In this day and age, technological advances await us at every turn, and the field of photography is no exception. Cameras have gone digital, and the potential is astounding. The following will take a look at some of the differences in the old and new ways, and weigh them out as either pros or cons of digital photography.

Scientifically speaking, the differences between the two are enormous. With film photography, light traveling through the camera’s lens is actually burning the images onto the film. With digital photography, the light of the images is being encoded as binary data and stored in memory as with a computer. These differences, while huge, can be unimportant to some though. No one is actually interested in the technical aspect of how the cameras work. The photographer is more interested in what it means to him in regard to the pictures he can take and what he can do with them.

One of the primary advantages of digital photography is versatility. Digital cameras can record not only the still images of film cameras, but also motion pictures and audio in some cases. While a film camera can be a specialized piece of equipment for taking still pictures, digital cameras can offer you an entire range of different equipment, all in the palm of your hand.

Digital cameras are also commonly found on other pieces of equipment. As technology advances, cellular telephones and MP3 music players now often have built-in cameras, which are always digital. This may offer some extra convenience to digital camera users, considering that they can decrease the overall number of devices that they must carry with them and use.

Printing your pictures is also very different from digital to film photography. In both cases, though, you have many options. Professional film photographers may develop their prints on their own, in their very own dark room. Amateur or casual film photographers may simply drop their film off at a one-hour photo place. With digital, your pictures are recorded as electronic data, so you can use your computer to print them. Or, if you prefer, you can still drop them off at a photo shop and have it done for you. So as far as printing goes, it seems it is up to you how deeply you want to dive in. Both film and digital offer you a range of options, from the hands-on to letting others do it for you.

So in the end, choosing between digital and film may mean considering the application. Hobbyists may stick to film, while technology buffs and burgeoning photographers will choose the brave new world of digital. Either way, it looks like both styles of photography are going to be around for awhile to come.

Photography Means Writing With Light

Did you know that Photography literally means “Writing with light?” That is correct. “Photo” means “light” and “graphy” means “writing.” Hence a graphologist is a handwriting analyst. So, effective use of light is at the heart of good photography.

One of the most common mistakes that a novice at photography makes is to focus on matters such as how many mega-pixels the camera has or what is the zoom available. Naturally the resolution, measured in mega-pixels, will play a role in the quality of the photo. But, that difference in quality will largely manifest itself only when a large print is required. Likewise, the zoom can be a critical factor when it is required, but even a camera with no zoom can take great pictures if they can indeed be clicked without a zoom. And don’t even get me started on the people who click any kind of picture thy can with the belief that the Photo Shop software will be able to convert coal to diamond. Here’s news – great photographs are clicked by great photographers, not great desktop publishing experts.

Where am I going with this? Well, I think that with the increased emphasis on the number of mega-pixels and the intellect-snaring delusion that nirvana in photography is achieved by photoshop-ing, we are forgetting the basics. First things first, get the light, right.

Here are some basics:

1) If shooting a human subject take special care of how light causes shadows on different parts of the subjects face.

2) Be sensitive to “hot spots” being created in different parts of your photograph. Surely you do not want a shiny distractive element in your photo.

3) Look at your complete frame and see how light plays with; either by attenuating or amplifying; different elements. If a background element is being overplayed or under-emphasized, you are doing something wrong.

4) Not all your photography mistakes can be done away with on Photoshop. For instance, an image processing algorithm can never undo the crime of shooting when the color temperature is not appropriate.

5) Use a flash, but only if you have to. And then use a professional flash. The real cheap ones or the inbuilt fluorescent ones will make your pictures look unreal and also make them unappealing.

6) Make use of the best light source — the Sun. Used effectively, it generates the best pictures.

Here is to great handwriting — using light. And when you do click that great picture, post it online to share it with the rest of the world.

How To Start A Home Based Photography Business

The word photography has been derived from the Greek photos (light) and graphein (to draw). Over the years photography has evolved into an art of high value. Photography is all about freezing the time in a frame and telling a story of a lifetime. Photography brings out the inner self of an individual. It depicts how the individual sees the world around him and portrays it through the lens of his camera. It is all about the poetry of life through the passion and vision of the photographers eyes. And it can never get better than earning from utilizing your passion and love of creativity.

Starting a photography business is not a time taking process, neither a very expensive proposition. All you need is good equipment. Now choosing the equipment is very important, because you need to understand the utility and technical qualities of the camera. It will depend on the type of photographs you want to click, your budget constraint and the recurring expenses. To establish oneself as a professional photographer is no easy task. Tenacity, guts and discipline will help you climb the ladder of success.

Just start a photography business and you can earn quite handsomely while keeping your creative mind intact. The best part in having a business photography studio is the freedom of work. You choose your time and hours of work. Earn as much as you want. And the best part is that your work becomes interesting and enjoyable than any other job that you are forced to do. No matter whether you use a traditional camera or a digital one, you have the total control of your photography business. And the more you practice the better you get. Your dedication, commitment, and patience will take you forward. You do not need to be a award winning photographer to earn money. Your home based photography studio will earn you rich returns.

The idea is to collate your skill and passion with the business acumen of an industrialist. The motive is to earn profit from the work you love and adore. The key is to enjoy photography and market them to the right people at the right time. Business photography studio is not about just clicking photos, but to know the ways and means to sell your photographs.
Your might be interested to shoot nature photography, or may be wedding photography. No matter what ever is your specialization, profitable income is always a part of your home based photography business.
Now the question is how to start a home based photography business or a business photography studio.

With the advent of latest techniques and equipments photographers has great tools and technology at their disposal to bring out work of arts. But one must not get too involved in using photo enhancement tools. The idea is to bring out the artist in you. You need to have an eye for excellent compositions and understanding the nuances of clicking a perfect photograph.

One can start with basic equipments and then graduate to more professional equipments. The individual photography business; just require a photographer who has the eye for detail and know the technicalities of capturing a great photograph. Above all one needs to have the guts to take such a profession, where one is unsure of the next project or assignment.

Thus it requires go getters and strong hearted people, because the climb is tough and time taking. The returns are also not great in the beginning. But you can prove yourself as a worthy photographer through tenacity and a never-say-die attitude you will be recognized worldwide.

So just click your way to a great new job of a career photographer and do what you like, else you will be forced to like what you do.

Looking For A Good Digital Photography School

Although photography largely involve an eye for beauty and a natural instinct for clicking the camera, it is still important for photographers especially those that are just starting in the field to gather some experience in actual photography. Some practice on their spare time and learn the techniques on their own but this will take a lot of clicking time and magazine reading.

This is why most will go for the short-cut by enrolling in schools that offer short courses in photography. Of course, this will not guarantee to make you a master photographer in months but at least you already have all the tools that you need to make your way to the world of shapes and colors.

Here are some of the things that you should consider when looking for a good photography school to enroll to.

1.Course outline

This is perhaps the most important thing that you have to think about when looking for a school. The course outline will help you determine if the course is suited to the training that you need. It will contain a rundown of all the lessons that students like you will tackle in the class.

Take a look at the list and try to see if all the things that you need to learn are already there. If you find it lacking, try to shop around for other photography courses in the same school or better yet inquire in another school. With a lot of schools, museums and centers offering photography courses, chances are you will find the one that fits you to a T.

2. Specialization

There are courses that are offered according to certain specializations. For instance, some courses concentrate entirely on nature photography. Others go for portraits and human interest pieces. There are even some that do nude photography classes.

In other words, there are a multitude of specializations that you can go into. You can even take all of them; but of course, you have to shell out big bucks for that.

3. Laboratory and field work

Photography is a largely experiential field. You learn not from reading about it or discussing about the theories but in actual taking of shots and doing field works. In the course outline, try to look for the number of hours that will be spent outside the classroom.

Ideally, about 75 percent of the whole course should be used as practice time in fields or in the dark room. Only a quarter should be spent for theories and basics. Some courses offer a 50-50 ratio. Shop around for courses that emphasize field works and experiential learning as these are the courses where you can learn more.