Photographers are known through their profiles
A photography portfolio is like a resume or a portfolio that a super model creates to promote to the public. A well written profile can do wonders for the photographer since the first contact with the art critics and public is through this medium.
As in any profession it is important to sell oneself and the promotional technique used will determine how successful or otherwise an artist would become. One must learn this art of seductive persuasion for attracting the public to make a beeline for one’s Galleries.
What are the steps of preparing a Photography Portfolio?
All good things happen in threefold! Let us consider the 3 most important steps to achieving a write-up that everyone will think is written by a professional copy writer!
The first step one should take is conceptualizing the USP of your art. By USP we normally mean the Unique Selling Proposition but in our particular case let’s rename this acronym as Unrivalled Self Portrait! What needs to be written or included in good and effective personal achievements in the artistic world?
What ever you have so far completed in terms of picture composing should be placed as a theme in your Photography Portfolio. The theme is what you do best in photography and must be illustrated with an aesthetic design of your theme work.
Maybe you are a black and white photographer of the abstract kind, or a realistic current affairs political events reviewer in pictures, or dedicated to the artistic bent of mind that young children depict and need to be encouraged etc. Always plan your theme presentation before choosing or taking appropriate photographs.
Secondly, be very careful and judicious in picking your best photographs and in case you require a new set for the chosen theme, take pains in creating new photos. A photography profile cannot be just a collage of photographs. They must be systematically placed in the profile document to tell a specific story to the reader.
Out of a multitude of pictures to your credit you must only choose the very best that exhibit your artistic talent and place them interspersed between short text that enhances the art form. It is not that length of your resume matters so much as the relevance of how you promote your acumen towards the theme art being depicted. This makes up the gist of a professional photography profile.
Thirdly and finally you are ready to exhibit your work in the form of a portfolio. This is just what a super model or budding fashion model also does! Become a true salesperson and visit local art collectors and critics who matter.
Learn the art of online and offline marketing to approach your family, friends, acquaintances and show them your aptitude in a subtle manner. Remember, you cannot really promote yourself by giving lectures and talks at seminars etc, but you can surely sell your artistic bent of mind or “camera fingers” by creating an extraordinary photography portfolio.